A Trusted CRO Partner
for 8- and 9-Figure
Shopify brands
Conversion Optimization is not just adding sticky add to cart buttons or vague claims of social proof. It is about getting into a customer's mind, understanding the problems keeping them from purchasing and then tailoring your on-site experience accordingly.
Our Unique Approach
to Shopify CRO
Quantitative Research
We center our CRO programs on the part of your funnel where users drop off at an unusually high rate, your Metric on Fire.
Qualitative Research
Deeper understanding leads to better outcomes. We spend 80% of our time researching your customers across 11+ unique methods.
A/B Testing
Deadlines drive progress. We focus our A/B testing roadmap every 90 days around your Metric on Fire.
Revenue Per Visitor Growth
We will be ROI positive in the first 90 days. But the real impact is felt as Average Revenue Per User gains stack over time.
Case Studies
When Carnivore Snax came to us, they had a real challenge on their hand's with product discovery. Within the first 90 days we were able to increase Landing >Product View rate by 20.1%, Homepage > Product View rate by 25.5% and Average Revenue Per User by 11.7%
Frame My TV came to us with the struggle many high-price point brands face, extremely low add to cart rates, especially on mobile devices. In the first 90 Days we increased mobile Product View >Add to Cart rate by 47.3% and Average Revenue Per User globally by 25.1%
Grubbly Farms is a case study in how to scale a subscription-fueled brand well. In their first six months working with us we were able to increase their subscription take rate by 27.9% and Average Revenue Per User by over 20%.
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"Honestly, the money that we've spent with you guys for what you've done, I don't think that we could have spent it any better."
Investing in CRO has been transformational for our business. We've worked with other CRO agencies in the past, but none of them have had the strategic vision that Enavi has. They are true partners and work to understand every facet of the business, ensuring that every A/B test is in line with our overall goals."
"What separates Enavi from other CRO agencies is that they start with the customer - it’s customer-first data-supported decision making."
Metric on Fire Blog
FAQ
Our traditional roadmap is 20% A/B testing, 80% research. This means we are conducting a minimum of 3 A/B tests per month and carrying out 11+ unique customer research methods in a 90 day period.
Initial improvements often appear within 2-4 weeks as we capitalize on quick wins such as bug fixes. However, comprehensive CRO is an ongoing process. We aim to be ROI positivity within the first 90 days. However the biggest results compound over time and are felt 6-12 months into a program.
We aim for multi-year relationships with our clients. Results begin to compound after 6-12 months as more winning A/B tests are implemented into the live site experience. We encourage any brand considering CRO to plan to for at least a 12-month engagement, though not required.
We are very conservative on our estimates around return and potential revenue gains. However, across our client roster we consistently see between a 5-7:1 ROI from our programs.
The exact answer will vary based on traffic levels and the number of transactions. But we encourage brands to consider CRO once they are consistently at the $250,000/mo. mark in revenue. That level allows enough opportunity for the necessary ROI improvements. Once a store crosses $1,000,000/mo. a program will pay for itself many times over.
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